Hospitality
Gain expert perspectives on the growth and challenges within the hospitality property market
15 April 2026
Oman’s hospitality sector delivered a strong performance in 2025, supported by continued growth in tourism demand and improving connectivity. Airport traffic reached 14.9 million passengers, up 2.8% year-on-year, reflecting steady recovery momentum and enhanced route networks. This translated into solid hotel performance, with the 3–5-star segment welcoming approximately 2.4 million guests, a 10.8% increase compared to 2024, supported by both domestic and international segments, contributing to greater demand diversification.
28 December 2025
Oman’s hospitality sector demonstrated robust performance in the first nine months of 2025, supported by strong domestic and international demand. Airport traffic reached 11.2 million passengers, while guest volumes in 3-5 star hotels rose to 1.7 million, representing a 9% increase compared with the same period last year. Occupancy levels strengthened further, reaching 52.8%, a notable 13.1% growth over 2024, signalling that the market is effectively absorbing demand even during shoulder months. Meanwhile, average room rates (ARR) remained broadly stable, indicating that hotels are focusing on maximising occupancy and optimising inventory utilisation rather than pursuing aggressive rate increases to drive revenue growth.
1 October 2025
The growth of Oman’s hospitality market rests on three key pillars. First, population growth: Oman’s population expanded by 4.5% in 2024, following 5% growth in 2023, and analysts expect this momentum to continue through the decade. Even without changes in spending patterns or additional boosts from tourism, such demographic growth alone ensures steady annual demand for new hotel keys. Second, economic expansion and rising domestic tourism. Overall domestic trips increased in line with population growth, from 12.9 million in 2023 to 13.6 million in 2024, but Omanis are also travelling differently. An 8% rise in reported hospitality days indicates they are taking longer trips and spending more per visit, reinforcing demand across the sector. Third, international tourism, where Government policy and investment can have the greatest impact. Gulf visitors still account for more than a quarter of arrivals, but Oman is increasingly attracting travellers from farther afield, including Europe, India, and China.
