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Abu Dhabi-based Master Developer

Client: Abu Dhabi-based Master Developer

Type: International Sales Strategy

Location: UAE and Global

Assets Covered: Residential

Reason for Study: Internal Strategy

Completion Date: 2017

Scope of Work:

Macro-economics: high level view of the UAE, Abu Dhabi, Dubai and target market economies, informing demand fundamentals for the residential market.
Residential market overview: market-wide trends in UAE and other target markets noting price trends, supply, demand and outlook.
Sales analysis: existing buyer profile, product offering review, sales and marketing channels
Market demand surveys: primary surveys among investors in target markets
Competitor analysis: face-to-face interviews with other developers, broker networks in target markets
Strategy for each target market: SWOT analysis of each target market and outline of scalable distribution strategy

Julian joined Cavendish Maxwell as Chief Economist in January 2019. Coming from an old real estate family in Ireland, his career as an economist began with a first-class honours degree in philosophy, politics and economics at the age of 19, following which Julian was an analyst with the UK Government. He later helped develop and launch the UK’s residential forecasting service with the firms that merged to become Global Insight. Julian subsequently developed derivatives in the City of London and established real estate futures contracts for what is now the International Commodity Exchange. He also ran a property development and management firm, before eventually serving as an international consultant and trainer to governments, central banks and notable firms including AXA, Citibank, DBS, Deloitte and Thomson Reuters.

Julian fills his work-free time with academic pursuits; he holds several postgraduate degrees, including a PhD in International Risk Management Policy, and also the Licensed Conveyancer qualification. Julian has published many business and academic texts and articles, and is also a keen walker – especially fond of the Scottish Highlands.
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Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.

Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing
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Sarah-Jane Carter

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Julian Roche

MA (Oxon), MPhil, PhD

Chief Economist

Sarah-Jane Carter

BA (Hons) DipM

Head of Marketing