Abu Dhabi-based Master Developer
Client: Abu Dhabi-based Master Developer
Type: International Sales Strategy
Location: UAE and Global
Assets Covered: Residential
Reason for Study: Internal Strategy
Completion Date: 2017
Scope of Work:
- Macro-economics: high level view of the UAE, Abu Dhabi, Dubai and target market economies, informing demand fundamentals for the residential market.
- Residential market overview: market-wide trends in UAE and other target markets noting price trends, supply, demand and outlook.
- Sales analysis: existing buyer profile, product offering review, sales and marketing channels
- Market demand surveys: primary surveys among investors in target markets
- Competitor analysis: face-to-face interviews with other developers, broker networks in target markets
- Strategy for each target market: SWOT analysis of each target market and outline of scalable distribution strategy
