Case Studies

Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.

Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing

P P Varghese leads Cavendish Maxwell’s strategy and consulting team. Varghese comes with over 17 years’ experience gained through advising government, private and institutional clients on single-use, mixed-use, standalone, and master planned projects. He has been exposed to consulting and operations functions with his expertise spanning development planning and strategy, cost-benefit analysis, operational reviews and monitoring, hotel operator search and negotiations, as well as arbitration support and dispute resolution for hotel management agreements.

In his previous role, Varghese served as Partner - Real Estate Strategy and Consulting at Knight Frank Middle East. There he was responsible for advising clients on real estate development strategy, optimising department processes to enhance revenue, and developing client acquisition and retention strategies.

At Cavendish Maxwell, Varghese will lead an expert team that provides development advisory, feasibility, portfolio analysis and real estate research for all real estate asset classes and will identify new growth opportunities for the business.

Varghese is a Master of Management in Hospitality, majoring in real estate investments and finance from the Cornell School of Hotel Administration, Cornell University, New York.