Retail study – Abu Dhabi
Project Name: Retail Study
Client Name: State Owned Entity
Location: Abu Dhabi
Assets Covered: Retail
Project Size: 180 greenfield and brownfield land plots
Project Value: Confidential
Executive Summary:
The client had a land bank of over 180 unused greenfield and brownfield plots across the UAE. Their strategic direction shifted from classic retail outlets to multi-use real estate development. The client sought to identify the optimal retail concept for these sites, aligned with their objectives and market needs.
Our Solution/Recommendations
Cavendish Maxwell was appointed to conduct a retail market assessments and development study for the assets, wherein we undertook the following activities:
- Analyse the potential market and demographics to gauge retail demand and spending habits.
- Evaluate the market context and competition for the retail component.
- Study successful similar developments to extract lessons for integration into the subject development.
- Evaluate current concept, positioning, tenant mix, and unit sizes against the relevant market.
- Recommend if specialised concept might offer better alignment and sustained competitive advantage.
Completion Date: 2024
