Formula One and real estate — a winning team?

There are several potential multiplier effects of hosting a Formula One race on real estate. The most obvious one is the effect F1 races and similar events bring on hotel, serviced apartments and short-term let occupancy rates, and therefore valuations. Some have referred to the way in which any F1 event is a platform for local hotels and conference facilities to sell meetings, incentives, conferences and exhibitions (MICE) packages and events around the circuit for the rest of the year. Second, is the impact of construction. However, it is the third, more elusive effect, that on real estate branding, which may eventually prove the most spectacular.