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The Abu Dhabi government has launched a raft of new initiatives under the Ghadan 21 programme, announced last year, to further support private sector expansion in Abu Dhabi. The programme includes an AED 50 billion fund that is being distributed across four strategic pillars: economic, knowledge, liveability and social.
One of the initiatives announced is the creation of an AED 4 billion fund to boost research and development, and give a fillip to business in the emirate. The fund will concentrate on providing rebates on R&D spends and costs of new activities.
The ‘Instant Licence’ will increase the ease with which business activities are conducted. Approvals will be processed instantly online and, in most cases, licence holders can immediately commence business activities.
Further, businesses will also be able to save up to 40% on their energy bills with the announcement of a new energy discount scheme. The move is expected to be especially beneficial to industrial companies.
One of the highlights of the plan is the SME Credit Guarantee, a government-backed loans scheme designed to promote lending to SMEs.
Other initiatives include an open data programme to offer more transparency to businesses, and Ecotourism Incentive Packages to drive tourism and investment in western Abu Dhabi.
These new policies have been designed to support existing companies in Abu Dhabi as well as attract foreign investment.
Cavendish Maxwell is the MENA region’s leading firm of property consultants and chartered surveyors. If you are looking for professional real estate consultation or advice on property related matters, please view our services.
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Content and Communications Manager
Siddhi Sainani is a business and finance writer and a public relations professional with experience across markets in the UAE, Oman, India and the United States.
At Cavendish Maxwell, Siddhi is responsible for crafting research and marketing communications material for the firm’s various stakeholders including clients and government entities. She also leads the public relations activities for the firm, focusing on media outreach, reputation management and spokesperson profiling.
In her previous roles, Siddhi has reported on the financial markets for news outlets, developed institutional research for several institutions, and undertaken corporate communications initiatives for leading firms across sectors such as real estate, finance, banking, audit and advisory, and technology, among others.
Siddhi has a Bachelor of Mass Media degree with a specialisation in journalism and also holds a Post-Graduate Diploma in Integrated Communications covering advertising, marketing and public relations from Xavier Institute of Communications, Mumbai, India.
Sarah-Jane Carter
BA (Hons) DipM
Head of Marketing
Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.
Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing