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UAE capital city Abu Dhabi reported hotel occupancy rates ‘on par’ with Dubai by the end of 2020, according to a report from Cavendish Maxwell.
Citing data from STR Global, the UAE Property Market Report hailed Abu Dhabi for its range of measures to stem the spread of COVID-19.
Between 30 November and 6 December, Abu Dhabi had higher occupancy than neighbouring Dubai, boasting 69 percent compared to Dubai’s 65.8 percent.
“Beginning December 31, Abu Dhabi was expected to ease entry rules for tourists from various international destinations while adhering to strict safety measures,” explained Cavendish in its report.
“To make it easier to enter the emirate, 18 new drive-through DPI testing centres were set up on the Abu Dhabi border,” it added.
Looking ahead, Cavendish highlighted a range of measures from Abu Dhabi officials that will help boost its hospitality sector.
“In a continuous effort to increase the appeal of Abu Dhabi for residents and tourists alike, Abu Dhabi Municipality has constructed four new pocket parks in Shakhbout City. Spread over a total area of 24,575 sqm the parks include children’s areas, barbeque spaces and seating areas.”
In its report, Cavendish mentioned three key hotel projects set to enrich the emirate this year. Both set to open in Q1 this year, the Warner Bros Hotel and DoubleTree by Hilton on Yas Island will bring 257 and 641 keys respectively to the area.
Cavendish also mentioned InterContinental Grand Marina set to open in the final quarter of the year with 184 keys.
This article was originally published in Hotelier Middle East
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Content and Communications Manager
Siddhi Sainani is a business and finance writer and a public relations professional with experience across markets in the UAE, Oman, India and the United States.
At Cavendish Maxwell, Siddhi is responsible for crafting research and marketing communications material for the firm’s various stakeholders including clients and government entities. She also leads the public relations activities for the firm, focusing on media outreach, reputation management and spokesperson profiling.
In her previous roles, Siddhi has reported on the financial markets for news outlets, developed institutional research for several institutions, and undertaken corporate communications initiatives for leading firms across sectors such as real estate, finance, banking, audit and advisory, and technology, among others.
Siddhi has a Bachelor of Mass Media degree with a specialisation in journalism and also holds a Post-Graduate Diploma in Integrated Communications covering advertising, marketing and public relations from Xavier Institute of Communications, Mumbai, India.
Sarah-Jane Carter
BA (Hons) DipM
Head of Marketing
Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.
Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing