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Plans unveiled at 5th Edition of the Retail Leaders Circle MENA Summit
AED 4.5 billion mall will integrate a logistics hub with brick-and-mortar stores
New infrastructure will make Reem Mall the first fully digitally-enabled smart shopping centre
Reem Mall, being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services (UPAC), and National Real Estate Company (NREC), is set to revolutionise shopping in the UAE.
The developers have announced that Reem Mall will combine an innovative data analytics and an integrated e-commerce logistics hub to make it the first fully digitally-enabled smart shopping centre. According to a company statement, this will enable Reem Mall to deliver an enhanced customer journey and personalised services based on real-time, actionable insights into shopper behaviours and preferences.
At the recently concluded Retail Leaders Circle MENA Summit, Milat Sayra Berirmen, digital experience manager for Reem Mall, said, “With digital transformation currently disrupting retail boundaries and on-demand shopping delivered wherever and whenever you want, the days of the traditional shopping mall are over.”
Berirmen added that Reem Mall will deploy cutting edge solutions that will fuse e-commerce platforms with brick and mortar, creating a new retail model.
Construction on Reem Mall began in late 2017 and is anticipated to be complete by late 2020. The retail, dining and leisure destination will offer a range of entertainment activities such as Snow Park Abu Dhabi.
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Cavendish Maxwell is the MENA region’s leading firm of property consultants and chartered surveyors. If you are looking for professional real estate consultation or advice on property related matters, please get in touch.
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Content and Communications Manager
Siddhi Sainani is a business and finance writer and a public relations professional with experience across markets in the UAE, Oman, India and the United States.
At Cavendish Maxwell, Siddhi is responsible for crafting research and marketing communications material for the firm’s various stakeholders including clients and government entities. She also leads the public relations activities for the firm, focusing on media outreach, reputation management and spokesperson profiling.
In her previous roles, Siddhi has reported on the financial markets for news outlets, developed institutional research for several institutions, and undertaken corporate communications initiatives for leading firms across sectors such as real estate, finance, banking, audit and advisory, and technology, among others.
Siddhi has a Bachelor of Mass Media degree with a specialisation in journalism and also holds a Post-Graduate Diploma in Integrated Communications covering advertising, marketing and public relations from Xavier Institute of Communications, Mumbai, India.
Sarah-Jane Carter
BA (Hons) DipM
Head of Marketing
Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.
Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing