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Hotel major Accor will launch its boutique hotel brand, MGallery, in Saudi Arabia’s premier heritage destination, Al Ula.
The group has partnered with Jeddah-based firm Skonmas Trading Company to take over and manage an existing resort in the kingdom’s first UNESCO World Heritage Site.
In a statement announcing the debut, Accor said that Shaden Resort Al Ula, an MGallery Experience, will be the first property operated by an international hotel company in the location when it opens.
The tent-like resort will offer a number of eco-tourism, adventure, wellness and cultural activities.
The existing Al Ula resort offers 79
keys in tent-like structures inspired by local architecture, as well as an
all-day dining restaurant, coffee lounge, boardroom, swimming pool, fitness
centre and spa. It is currently undergoing expansion, adding 60 new rooms, a
larger dining area and 400 sq m of flexible meeting space. Further enhancements
will be made over the next 12 months with a view to re-launching the property
as Shaden Resort Al Ula, an MGallery Experience, in November 2020.
Al Ula, a 2,000-year-old archaeological site, is located in north-west Saudi
Arabia and is being transformed into a cultural tourism destination.
Cavendish Maxwell is the MENA region’s leading firm of property consultants and chartered surveyors. If you are looking for professional real estate consultation or advice on property related matters, please view our services.
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Sarah-Jane Carter
BA (Hons) DipM
Head of Marketing
Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.
Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing
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