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Hotel major Accor will launch its boutique hotel brand, MGallery, in Saudi Arabia’s premier heritage destination, Al Ula.
The group has partnered with Jeddah-based firm Skonmas Trading Company to take over and manage an existing resort in the kingdom’s first UNESCO World Heritage Site.
In a statement announcing the debut, Accor said that Shaden Resort Al Ula, an MGallery Experience, will be the first property operated by an international hotel company in the location when it opens.
The tent-like resort will offer a number of eco-tourism, adventure, wellness and cultural activities.
The existing Al Ula resort offers 79
keys in tent-like structures inspired by local architecture, as well as an
all-day dining restaurant, coffee lounge, boardroom, swimming pool, fitness
centre and spa. It is currently undergoing expansion, adding 60 new rooms, a
larger dining area and 400 sq m of flexible meeting space. Further enhancements
will be made over the next 12 months with a view to re-launching the property
as Shaden Resort Al Ula, an MGallery Experience, in November 2020.
Al Ula, a 2,000-year-old archaeological site, is located in north-west Saudi Arabia and is being transformed into a cultural tourism destination.
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