Accor to debut boutique brand MGallery in Saudi Arabia’s Al Ula

• Agreement with Skonmas Trading Company to take over and manage existing resort
• Shaden Resort Al Ula, an MGallery Experience, will be the first property to be operated by an international hotel company

Hotel major Accor will launch its boutique hotel brand, MGallery, in Saudi Arabia’s premier heritage destination, Al Ula.

The group has partnered with Jeddah-based firm Skonmas Trading Company to take over and manage an existing resort in the kingdom’s first UNESCO World Heritage Site.

In a statement announcing the debut, Accor said that Shaden Resort Al Ula, an MGallery Experience, will be the first property operated by an international hotel company in the location when it opens.

The tent-like resort will offer a number of eco-tourism, adventure, wellness and cultural activities.

The existing Al Ula resort offers 79 keys in tent-like structures inspired by local architecture, as well as an all-day dining restaurant, coffee lounge, boardroom, swimming pool, fitness centre and spa. It is currently undergoing expansion, adding 60 new rooms, a larger dining area and 400 sq m of flexible meeting space. Further enhancements will be made over the next 12 months with a view to re-launching the property as Shaden Resort Al Ula, an MGallery Experience, in November 2020.
 
Al Ula, a 2,000-year-old archaeological site, is located in north-west Saudi Arabia and is being transformed into a cultural tourism destination.

Cavendish Maxwell is the MENA region’s leading firm of property consultants and chartered surveyors. If you are looking for professional real estate consultation or advice on property related matters, please view our services.