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Dubai welcomed 8.36 million international overnight visitors in the first six months of 2019, recording a 3% increase from the same period a year ago, figures from Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) showed.
With 997,000 visitors, India was the biggest source market during the period despite airline capacity challenges and largely due to successful campaigns across accessible Tier-1 and Tier-2 cities. The travel share of Indian families with children increased 10 percentage points from 24% to 34%.
Occupying the second place was Saudi Arabia with 755,000 travellers followed by the UK with 586,000 visitors despite Brexit woes and a weak British pound. Tourist numbers from China grew 11% on year to reach 501,000 and Oman recorded 499,000 visitors.
In terms of hotel inventory, across a total of 714 establishments in Dubai, room inventory stood at 118,345 at the end of June 2019, representing a rise of 6%. Average occupancy for the emirate’s hotels stood at 76% with a combined 15.71 million occupied room nights during the first six months of the year, representing a 5% increase over the same period in 2018.
Luxury four-star and five-star hotels commanded 25% and 34%, respectively, of the emirate’s total inventory, whilst properties in the one-to-three-star categories represented a share of 20%.
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BA (Hons) DipM
Head of Marketing
Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.
Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing