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Dubai-based developer, Emaar Properties, has announced the launch of ‘Ease by Emaar’, a platform to enable visitors to rent handpicked properties located in Emaar’s integrated communities across the city for short-term stays.
Guests of Ease by Emaar will be provided with hotel-grade housekeeping and amenities such as a digital mobile concierge, unlimited wi-fi, on-demand Google Smart Home devices such as Chromecasts, and access to facilities such as spas, swimming pools, sporting areas and kids zones. Customers can also get an ‘Ease Pass,’ which provides deals on leading attractions such as At the Top, Burj Khalifa, Reel Cinemas and others.
For investors, Ease provides an end-to-end property management service, including property set up, reservations management, guest hosting, housekeeping, maintenance, government licensing, and distribution of the listing across channels.
South Beach, a premium development in Emaar Beachfront, will be the first property to be listed on the platform.
In a separate announcement, the developer said that from September 19 this year, holiday home rentals will not be allowed in its Downtown Dubai development.
Emaar said the decision was made after the company’s management received several complaints from residents regarding disturbances and related inconveniences due to holiday home operations.
Cavendish Maxwell is the MENA region’s leading firm of property consultants and chartered surveyors. If you are looking for professional real estate consultation or advice on property related matters, please view our services.
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Content and Communications Manager
Siddhi Sainani is a business and finance writer and a public relations professional with experience across markets in the UAE, Oman, India and the United States.
At Cavendish Maxwell, Siddhi is responsible for crafting research and marketing communications material for the firm’s various stakeholders including clients and government entities. She also leads the public relations activities for the firm, focusing on media outreach, reputation management and spokesperson profiling.
In her previous roles, Siddhi has reported on the financial markets for news outlets, developed institutional research for several institutions, and undertaken corporate communications initiatives for leading firms across sectors such as real estate, finance, banking, audit and advisory, and technology, among others.
Siddhi has a Bachelor of Mass Media degree with a specialisation in journalism and also holds a Post-Graduate Diploma in Integrated Communications covering advertising, marketing and public relations from Xavier Institute of Communications, Mumbai, India.
Sarah-Jane Carter
BA (Hons) DipM
Head of Marketing
Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.
Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing