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Dubai-based DP World and international partners SMS Group have entered into a joint venture that could revolutionise the way containers are handled in ports. The new intelligent system, called Boxbay, is a high bay storage system that will be piloted for the first time at Jebel Ali Terminal 4 in time for the Dubai Expo 2020.
The patented design and rack structure of the system allows the storage of containers up to 11 storeys high, delivering the capacity of a conventional terminal in a third of the surface area.
Boxbay is fully automated and can access each container individually, eliminating unpaid and unproductive reshuffling. The system also allows for significant gains in handling speed, energy efficiency, safety and a reduction in operating costs, according to a statement.
DP World Group chairman and CEO, Sultan Ahmed Bin Sulayem, said: “We continue to explore new technologies that push boundaries, disrupt and add value for our operations and customers.
“We are excited by the prospects for Boxbay as handling speed and efficiencies are key aspects of the ports and terminals business and the system is a major development for the sector around the world. We look forward to the technology being installed especially in readiness for Expo 2020.”
Dr Mathias Dobner, CEO of Boxbay, added: “With our Boxbay High Bay Storage technology, we are introducing a revolutionary system that will disrupt global port logistics.”
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Content and Communications Manager
Siddhi Sainani is a business and finance writer and a public relations professional with experience across markets in the UAE, Oman, India and the United States.
At Cavendish Maxwell, Siddhi is responsible for crafting research and marketing communications material for the firm’s various stakeholders including clients and government entities. She also leads the public relations activities for the firm, focusing on media outreach, reputation management and spokesperson profiling.
In her previous roles, Siddhi has reported on the financial markets for news outlets, developed institutional research for several institutions, and undertaken corporate communications initiatives for leading firms across sectors such as real estate, finance, banking, audit and advisory, and technology, among others.
Siddhi has a Bachelor of Mass Media degree with a specialisation in journalism and also holds a Post-Graduate Diploma in Integrated Communications covering advertising, marketing and public relations from Xavier Institute of Communications, Mumbai, India.
Sarah-Jane Carter
BA (Hons) DipM
Head of Marketing
Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.
Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing