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Moe will be responsible for the continued development of Property Monitor, the real estate data platform, harnessing his extensive experience in software development and property and financial technology.
Abeidat brings two decades of experience in technology leadership in Canada and the UAE, delivering world-class large-scale B2B and B2C solutions for various companies including NASDAQ listed ADP (NASDAQ: ADP) and Pelmorex Media in Canada. Prior to joining Property Monitor, Abeidat was instrumental in bringing Harcourts Real Estate, an international real estate brand, to Dubai, overseeing system technology. Abeidat is well known in the Dubai start-up scene through his consultancy Reefli Labs, which works with various start-ups in the proptech, fintech and education sectors.
Jay Grant, founder and chairman of Cavendish Maxwell and Property Monitor, said: “We are delighted to welcome Moe to our team. Over the years, Property Monitor has become the market leader in real estate data analytics and Moe’s appointment is a huge step forward for the business. Moe brings a more sophisticated and detailed approach, which is very exciting as we work on the next generation of innovative products and solutions for our clients.
Speaking about his appointment Abeidat said: “It’s great to be part of a prominent platform in the proptech space in the Middle East. I look forward to continuing to grow the Property Monitor platform to the next level in terms of bringing greater value to agents, developers, banks and the rest of our corporate client list. Sustaining the vertical growth on our graph is going to be my main goal. The Property Monitor platform is one that significantly increases trust and credibility for its users in the real estate industry and I look forward to building on this reputation.”
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Sarah-Jane Carter
BA (Hons) DipM
Head of Marketing
Sarah-Jane joined Cavendish Maxwell in January 2020 as Head of Marketing and is responsible for the development of the marketing strategy and execution across the Middle East region. An energetic and results driven marketer, Sarah-Jane possesses a wealth of multi-channel marketing experience, within both B2B and B2C environments which she has gained over a 25 year career. Prior to joining Cavendish Maxwell, Sarah-Jane held senior marketing positions for major developers in Dubai including Emaar, Dubai Properties and Dubai Sports City. She also worked for IWG as the Regional Marketing Director responsible for the MEA and APAC regions. Before relocating to the UAE in 2005, Sarah-Jane held various management roles in public and private sector companies in the UK including ten years at Royal Mail and seven years at the Bank of America.
Sarah-Jane is a member of the Chartered Institute of Marketing and has a BA(Hons) Degree in Business and Marketing
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